Enjoy the Design Advantage.
People interact with objects all the time. Mobile, Desktop, Internet, Software. Our goal is to make that experience successful, easy and pleasurable. Usability, Information Design, Product Architecture, User study, Interaction Design, User Interfaces, HCI, User Experience (UX), Wireframes, Mockups, Experience design (XD), Human Design (!)… the end goal is positive interaction between people and products.
USER RESEARCH & PRODUCT STRATEGY Why do people do what they do? What do they want? We observe. We question. We test. We interpret. Unspoken emotional needs and motivators are uncovered. New product ideas and user assumptions validated. We define strategies for opportunities that surround people, their aspirations, culture and needs.
PRODUCT & APPLICATION DESIGN The start to finish of a product idea. Starting right from the seed of an idea, finding and learning the market, defining the product strategy, creating low and hi-fidelity prototypes, iterating with real users till success parameters are achieved, design & functional specs and quality testing; in short, 360 degree design support.
CORPORATE IDENTITY AND SYSTEM DESIGN Corporate Identity is the sum of all impressions formed from experience to hearsay. These impressions can be made rich, useful, capturing core values and successful experience with the corporate. We help companies recognize & strengthen this foundation by an identity branding system applied to a range of media. Branding systems reinforces the core values & successful experiences in a distinctive and memorable fashion.
PRODUCT BRANDING & COMMUNICATION Each successful product and its artifacts / paraphernalia, be it a book, a site, a product, an instruction manual, a chart, a photograph, a movie - tells a compelling and contextual story to its audience. We help recognize, refine and communicate these engaging stories; with color, wit and actionable information.