Zenith Brand and Corporate Identity
Zenith approached Dig for a Corporate branding following a restructuring as the company took towards its next growth phase. The synergy is greater than the sum of parts. Dig audited and consolidated the diluted impact of multiple units and companies into a unifying whole to announce one Zenith force with a clear positioning for its niche clientile.
Dig helped Zenith use Branding as the catalyst; as the tangible evidence of the brand new vision and as the driver of new perception. 'Design, Develop, Deliver' was coined to echo the rhyme and romanticism of a hard day’s work. It resonated with their mantra of hard work and complete product delivery - which were identified as their core success factors.
The new positioning put Zenith as a core manufacturing vendor who could successfully take up the entire manufacturing gamut for only a select-few but well-known consumer brands. The new sans-garnish approach to their positioning was a great success that rode well on their perceived value of dynamism, speed and unmatched quality to their customers.
