How can retailers enhance business with information they already know?

Retailers find it a big challenge to 'get to the right customer' although most today have reams of customer contact information in multiple feedback books. Customers on the other hand, have stored information about the stores and businesses in their mobiles and freely connect to businesses. Communication from the retailers' side in the unorganised sector is almost unheard of and and stories about enterprising retailers who deliver home specific hard-to-obtain medicine are game changers in making the smaller retailers more relevant.

Intuit Jasmine gives life to this information which would otherwise remain locked in these books. Retailers want to give deals and offers while customers want best deals, reminders and such. Jasmine uses the accessability of SMS which is 'customers prefer as the mode of communication'. Although the SMS is abused by spamsters and bulk SMS, retailers find their customers open to recieving messages from businesses they know; the relevance of information received such as delivery info, special offers or reminders, and personalisation are a great delight factor.

If you have the password, click here to view the project in detail.